About us


No Hard Sell - Just Soft Water 

A&T Soft Water, Inc. is a local, family-owned company. We’ve been serving Montcalm, Kent, and Ionia counties since 1999. Alex Rinckey, the owner and operator of our corporation, began in the water treatment industry as a service technician before establishing his own company. Our motto is, “No hard sell - just soft water.”


We offer free, in-home water analysis and testing. Our recommendations will be tailored to fit your particular needs based on the condition of your water, the number of people in your household, and the number of fixtures in your home, etc. As a full-service water treatment contractor, we can install water softeners, iron removal systems, and reverse osmosis drinking water systems. If your current system needs repair, we can help. 

Call Us Today for a Free Water Analysis!

Call our technicians to schedule your free, in-home water testing. A new water treatment system will make a noticeable difference in your home. Don’t wait; contact us today. We look forward to working with you!

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